Fall 2026 hair trends: what you'll see everywhere
The hair trends for fall 2026 revolve around natural texture and visible movement instead of sleek perfection: think loose, wild waves, the rise of the Scandi bob, and dark, glossy shades like chestnut and espresso, best preserved with a good shampoo for colored hair. Visibly grown out roots are also being embraced this season instead of covered up. For every trend, it's the right styling products that make the difference between a look that comes across as messy and one that looks effortlessly polished.
Wild, natural texture
On the runways of Chloé and Gabriela Hearst this season, hair had a lively, almost undone texture, as if the wind had just blown through it. The look is meant to feel casual, but is in reality carefully built up with the right styling products. Spray a salt spray or texture spray such as Kevin Murphy Hair.Resort.Spray onto damp hair for that typical beachy, matte finish.
The Scandi bob and other sleek, short haircuts
Opposite the wild texture trend is a contrasting movement: sleek, minimalist bob haircuts. After the French bob and the Italian bob, the Scandi bob is this season's successor, a shorter, straighter cut with fewer layers and a more subtle finish. For this look, grip and definition matter more than volume. If you want a bit more movement in a sleek cut, the Wella EIMI Ocean Spritz works well here too, for a light wave without losing the shape. A volume powder such as the Redken Powder Grip gives just enough texture at the root to keep the cut sleek without falling flat, and also pairs well with other cuts from our volume powder range.
Dark, glossy colors: chestnut, chocolate and espresso
Where recent seasons were mostly about light, cool tones, this fall is all about rich, warm colors with plenty of shine. Copper remains popular, but now in a glossier finish that comes into its own best on naturally red or chestnut brown hair. Round off your routine with a shine spray after styling for the extra mirror-like finish that defines this trend.
Visibly grown out roots, by choice
One of the most notable shifts this season is perhaps the mindset behind it: grown out roots no longer need to be hidden. Instead, more and more people are deliberately choosing cuts and colors that actually look better as they grow out, such as balayage or a natural transition to your own hair color. This means less frequent color treatments, but more attention to the condition of the hair itself, since there's nothing left to hide under a fresh layer of color. For hairdressers and clients, this also calls for a different way of advising: not automatically re-coloring every three months, but first checking whether the grown out look itself already gives a nice, lived-in effect.
Hair care that supports these trends
Each trend this season calls for a slightly different maintenance routine, if you want it to still look good weeks from now.
Wild, natural texture is often achieved with salt sprays or texture products, and over time these can dry out the hair if you don't counterbalance them. Compensate with a weekly hair mask and a light hair oil on the ends, so the texture stays airy without the hair feeling straw-like.
For the Scandi bob and other sleek, short haircuts, the emphasis is on healthy regrowth, since any unevenness immediately stands out in such a minimalist cut. Regular trims are here at least as important as the right styling products.
Glossy, dark colors such as chestnut and espresso need protection against fading. Wash no more often than necessary, use lukewarm rather than hot water, and build a heat protection product into your routine as soon as you start styling with heat, since heat is one of the fastest ways to fade a colored shade.
And with visibly grown out roots, perhaps the most important rule of this season applies: without a fresh layer of color to hide behind, the condition of the hair itself stands out all the more. So invest in intensive care rather than frequent color treatments, that's exactly what this trend is about.
Frequently asked questions
Which hair trend suits my hair type?
Wild, natural texture works best on hair that already has some wave or movement, while the Scandi bob suits straight to slightly wavy hair with a healthy thickness. If you have fine or thin hair, lean toward the wild texture trend instead, since it visually lifts the hair rather than flattening it the way a sleek bob sometimes does. If you're not sure, feel free to ask one of our hairdressers for advice on what suits your hair structure.
Which products do I need for a specific trend haircut?
That depends on the trend: for wild texture you work with a salt spray or texture spray, for a sleek bob with a volume powder for grip at the root, and for glossy color trends with a color protecting shampoo and a shine spray as a finishing touch.
